ground seoul x vvgg
“Art for Soul, Art for Living“
Ground Seoul is a cultural and artistic platform connecting Seoul and the world. Ground Seoul aims to establish itself as a space for total art.
Located at the heart of Insadong, Seoul, it comprises nine floors (four basement levels and five above-ground levels)
with a total exhibition area of approximately 53,374 sq ft (1,500 pyeong).
Ground Seoul operates a unique system that combines large-scale blockbuster exhibitions with commercial galleries.
The four basement levels are dedicated to blockbuster exhibitions,
while the four above-ground levels serve as the gallery space for VVGG (Very Very Good Gallery).
The blockbuster exhibition space on the basement floors has hosted exhibitions such as Real Banksy,
while the gallery space on the above-ground levels featured exhibitions like move_sound_image, both of which received acclaim from the general public and professional circles alike.
Ground Seoul and VVGG pursue a vision of total art that is popular, creative, and interdisciplinary.
